Eye Tracking technology

Today to create beautiful and practical clothes is not enough. You need to impress a customer, hit him or her with an application of innovative solutions. Technology has a way of feeding into fashion, it creates so many opportunities for a piece to become and to evolve into something beautiful.

Montreal-based designer Ying Gao, inspired by Paul Virilio's 1979 essay "Esthétique de la disparition" (The aesthetic of disappearance), created the garment made of smart textile embedded with eye-tracking technology, so that they activate when they sense someone's gaze.

Eye tracking technology has already found a lot of applications such as in market research to evaluate the effectiveness of advertising as well as ergonomic evaluation and further improvement of the "man-machine" interfaces like, for example, vehicles.

Ready-made dress weighs no more than half a pound.

However, the use of sensor technology in the production of clothing is a novelty. When someone is looking at the Ying Gao piece, the tiny motors located within the fabric move around as parts and forms patterns.

The dresses, made of photoluminescent thread, move, change shape and even light up when they are looked at. And the dress itself, according to the authors idea, becomes like a jellyfish.

But what is most surprising, despite the complex sensory technology, is that the ready-made dress weighs no more than half a pound and can be equal to the world's lightest frabic - super-organza.

Text Stanislav Zimin