Fashion Show Invitations

Fashion Week is a time when the editors, critics, fashion bloggers and celebrities get a huge number of invitations to shows of fashion designers. It is extremely important who will be sitting in the front row at the show and then write about that collection in leading magazines and fashion blogs. That is why designers have to exercise their imagination in designing of invitations as well as in creation of their collections.

1. Alexander McQueen AW 1998-99 2. Giles AW 2007-9

A growing number of event organisers uses electronic invitations sent by e-mail or mobile applications. But this does not mean that the time of paper invitations has passed away.

Fashion houses and designers continue to compete in creating unique invitations. Someone makes a vivid collages, someone, on the contrary, follows the path of minimalism and laconic invitation prints, and some offer guests to participate in the creative process. Of course, all these tricks attract public attention.

1. Kenzo Menswear AW 2011-12 2. Maison Martin Margiela Menswear SS 2012

Images Iain R. Webb

Text Stanislav Zimin