To the origins!

 

We will remember Trump for a long time. Because after his arrival, something changed radically in the minds and moods of people around the world. After the era of total globalization - a 180-degree turn toward glocalization and a return to the origins. The notorious slogan of the election campaign has become a worldwide slogan and is transformed into "MAKE (your country) GREAT AGAIN", making us think about the diversity and originality of our own country's culture. This applies to both fashion and music.

Now country music has become a popular genre in America, it seems to be a rebirth. Miranda Lambert and Taylor Swift are popularizers of this style among the younger generation. We can say that we are experiencing a kind of "reset" of the entire music industry.

The last albums of Kylie Minogue and Justin Timberlake are inspired by country style and represent collections of lyrical country ballads, albeit in a modern arrangement.

The new album of American musician and actor Justin Timberlake "Man Of The Woods" is inspired by the musician's family, the places he grew up in; devoted to nature, the return to simple things and is named after the son Silas, whose name means "man of the forest".


Miley Cyrus, who we used to see jumping on the stage in shorts with a tongue out, has also decided to make an experiment and return to her roots, releasing an independent, mature, soulful album "Younger Now". The word "soulful" is key here because the previous albums of these three performers were in the highest degree "bestial", materialistic, permeated with carnal motives.

"Younger now" is a non-commercial album, recorded as a tribute to the roots of the performer and personally to the father - country singer Billy Ray Cyrus.


If you take a look at the downloads and popularity of these mentioned albums in Apple Music, you will see that the "new old" style has caused disparate emotions among the fans, highly contradictory reviews and not the highest ratings of critics. And this is not surprising, because the audience, not accustomed to such drastic changes, still eyeing, listening. They are still in ecstasy from past carnal motives, hot, excited.

And what about us? We are not lagging behind here, but in our region the new trend is reflected not through music ("Kalinka" is sung only during football matches, and even then to accompany the foreigners), but rather through clothes and jewelry. We can see many young designers with their stories based on tradition. Someone appeals to peasant motives, someone skillfully borrows noble attributes. Linen and wool has become unprecedentedly popular recently.

@cavitska

@cavitska

@mashaandrianov

@mashaandrianov

In Ufa city a record was set for the most popular round dance in national costumes, where Russians, Bashkirs, Tatars, Germans, Chuvashs, Latvians, Ukrainians, Mordvins, Udmurts, Mari, Belorussians, Indians, Arabs, Tajiks - totally 1192 people dancing in the costumes of their locality.

 

 

People from the former USSR popularize national heritage in the international arena. So at the Vetements SS19 show the designer of Georgian origin Demna Gvasalia introduced models with the inserts of Pavlov-Posad shawls.

Vetements SS19 / Vogue.ru

Vetements SS19 / Vogue.ru

Vetements SS19 / Vogue.ru

Vetements SS19 / Vogue.ru


Jahnkoy is men's clothing from the New York designer Maria Kazakova, which stylistically consists of a whole firework of references. Here we can see the mix of streetwear, sportswear, the motives of the national costumes of the Crimean Tatars, as well as references to the heritage of Africa, India and the American Indians. Part of the collection, which is called The Displaced, is a converted old sports stuff: hoodies, trainings and windbreakers are complemented by fringe and new constructive details, scrupulously embroidered with beads and contrasting threads, which are formed into ethnic ornaments. So the designer stands for the preservation of dying handicraft techniques and against the fast fashion.

Jahnkoy / Vogue.ru

Jahnkoy / Vogue.ru


There are lots of talented and enthusiastic craftsmen working with wood. To have a wooden bowl and a hand-made tub in the kitchen became very popular today. The brand of kitchen utensils FUGA is a good example to mention.

 

EVEN CUSSING OUT IN RUSSIAN HAS BECAME FASHIONABLE TODAY.

 

 

Swedish Youtube blogger PewDiePie released his own merchandise - a sweetshirt and a cap with an obscene inscription in Cyrillic.


But this is not the main thing here. No transformation passes without leaving a mark, and a turn has been made. And I want to believe that the new trend will hold its ground and will not slip back into a lucrative, carnal rage.

 

Text Stanislav Zimin

 

Jahnkoy /The Displaced

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